Services

You are here: / Services
Home/Services
What Apical Digital delivers

Everything your practice needs online. Built properly. Managed properly.

Apical Digital’s service for dental practices covers four pillars: brand identity, website design, ongoing maintenance and AI training. Every package includes a professional photoshoot and is delivered by one point of contact from first call to final report.

Every Apical Digital package includes all four pillars — every deliverable, every detail, nothing hidden. Here is exactly what you get, and why we built it this way.

Pillar 01 — Branding

A brand that looks like it was built by people who charge twice as much.

Most dental practices have a logo designed by a friend, a nephew, or an online tool for £20. That logo is on their website, their prescription pads and their Google listing — and every time a patient sees it, they are forming a judgment. We design brand identities from scratch, built around your practice’s personality, your specialisms, and the patients you most want to attract.

  • Logo design — primary, horizontal, stacked and icon-only, in SVG, PNG and PDF
  • Colour palette and typography system in a brand guidelines PDF
  • Business card design (print-ready PDF)
  • Letterhead and compliment slip (print-ready PDF)
  • Branded Microsoft Word template
  • HTML email signatures for all staff
  • Email newsletter template
  • Social profile assets for Facebook, Instagram and Google
  • Appointment card design (print-ready PDF)
Pillar 02 — Website

The practice down the road has a worse dentist and a better website. We will fix that.

We have audited dozens of dental practice websites across London. The pattern is the same: reasonable content, slow load times, no real photography, and an about page with a stock photo of a smiling stranger. Every Apical Digital website is built on a template designed specifically for dental practices — fast, optimised for search, and loaded with real photographs of your actual clinic.

The photoshoot is included.

We agree a date with you, brief the photographer on your clinic’s story and our shot list, and deliver edited images within five working days. Clinic shots, treatment rooms, individual team portraits and a group photo — the images that will define your practice online for the next two years.

46%of all Google searches carry local intent — a patient looking for a dentist nearby, not a dental brand by name.Source: industry-wide local search research, widely cited across SEO literature
  • Professional photoshoot — clinic, treatment rooms and full team
  • WordPress website up to 10 pages
  • Mobile responsive — perfect on every phone and tablet
  • On-site SEO — meta data, schema markup, page speed, sitemap
  • Patient testimonials pulling from Google Reviews
  • Appointment booking integration where supported
  • SSL certificate, Google Analytics 4, Search Console
  • Cloud hosting or our own dedicated London fibre infrastructure
Pillar 03 — Maintenance

Your digital presence does not stop needing attention. Ours does not stop giving it.

The average dental practice website is last updated 14 months after it launches. Opening hours change. Team members leave. Nobody updates the site, because nobody is responsible for it. We are responsible for it — every month: updates, backups, security. Every quarter: a performance report. And your Google Business Profile, the listing that appears before your website in almost every local search, is actively managed by us.

  • Website hosting included in the monthly retainer
  • WordPress updates applied monthly, tested first
  • Daily automated off-site backups, retained 30 days
  • Security monitoring — uptime alerts and malware scanning
  • Google Business Profile management — you always own the account
  • Bing Places setup
  • Up to 2 hours of content updates per month
  • Quarterly performance report
  • Email support within 24 business hours
Pillar 04 — AI · the one nobody else does properly

AI your receptionist will actually use on a Monday morning.

Most agencies will tell you about AI. We show your team how to use it — for real tasks, in your real practice. In week two, before your website has even launched, we run a hands-on workshop with your team. By the end, they will know how to handle five specific tasks that were costing them time every week. Then every month: one new session, one new prompt added to your library.

  • Responding to Google reviews in a professional, on-brand voice
  • Writing patient recall emails that feel personal
  • Drafting treatment explanation letters after complex procedures
  • Creating social captions for treatment promotions
  • Summarising NHS and CQC updates into plain English
  • Writing staff handover notes and internal communications
  • Drafting measured, compliant responses to complaints
No expertise needed.

Your team will not need to understand AI. They just need to know which prompt to open. We handle everything else.

Seen enough?

See exactly how we charge for all of this — or book a free audit to find out what your practice needs first.

See pricing → Book a free audit