Pricing

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Pricing

Honest pricing. Nothing hidden. Nothing asterisked.

Apical Digital pricing has three tiers — Foundation, Growth and Partner — each delivering the identical complete package of branding, website, photoshoot, maintenance and AI onboarding. The only difference between tiers is how much is paid upfront versus monthly, from £3,000 upfront to £7,000 upfront over a 24-month term.

Three ways to pay for the same complete package. Every tier includes branding, website, professional photoshoot, maintenance, AI onboarding and quarterly reports. The only variable is how much you pay upfront.

A locum dentist for one day costs £600–£900. A single-page advert in Dentistry Magazine costs £2,800. Your Apical Digital package runs for two years, works on Google at midnight, and shows your real team and your real clinic. It is not a cost. It is infrastructure.
Foundation
£3,000
+ £299/month · 24 months
2-year total £10,176 · then £149/mo
  • Everything included — nothing removed
  • For practices spreading the cost
  • Professional photoshoot
  • All four pillars
Most chosen
Growth
£5,000
+ £199/month · 24 months
2-year total £9,776 · then £149/mo
  • The balanced option
  • Most common for 2–4 dentist practices
  • Professional photoshoot
  • All four pillars
Partner
£7,000
+ £99/month — permanently
2-year total £9,376 · stays £99 forever
  • Best long-term value
  • Lowest monthly rate — and it never rises
  • Professional photoshoot
  • All four pillars

Optional add-ons

Add any of these at any time — at sign-up or later. Nothing is bundled in without you asking.

Social media management — Facebook and Instagram£149–£249/mo
Monthly SEO — Essential£299/mo
Monthly SEO — Growth£499/mo
Patient content — 2 or 4 pieces per month£199–£349/mo
Google review response service£99/mo
SEO Growth + Content Growth bundle£749/mo
Annual website refresh£750
Second photoshoot£400
Custom software developmentQuoted

The questions we actually get asked

Yes. We are not hiding a reduced package behind a lower price. The tiers differ only in the upfront payment and monthly rate. The same website. The same photoshoot. The same everything.

The first month is collected alongside the upfront fee on the day you sign. Your AI onboarding runs in weeks two and three — so you are receiving active value well before your website launches.

Partner clients stay at £99/month. Permanently. Growth and Foundation clients move to a £149/month rolling retainer, cancellable with 60 days notice. You keep your brand assets and website regardless.

You do. Your domain is always registered in your name. Your branding assets transfer to you when the upfront fee is paid. If you ever leave, we give you a full website export within 14 days.

Yes, with an early exit fee of 50% of the remaining monthly payments. We are not going to trap you — but we do ask for a reasonable commitment given the work we put in upfront.

Your domain, Google Workspace, any AI subscriptions you choose, and your booking system if applicable. We set all of these up and manage them for you. You pay for them directly — typically £30–£80/month depending on the tools you use.

Ready to find out where you stand?

Start with a Dental Digital Audit. £250, credited in full if you proceed.

Book your audit →